Branding & Print
Brand positioning
Your logo, visual identity and messaging should all work together to create a perception about your business. We can help make sure it’s the right one.
Be memorable
What is brand positioning?
When it comes to building a brand, the way you communicate is just as important as the visual impression you make on your customers.
A strong brand message that resonates with your target audiences is the key to inspiring your audience and getting them to choose you over your competitors.
Brand positioning is about creating a clear and compelling narrative that resonates with your customers and captures the essence of your business and what it stands for.
At-a-glance
Brand positioning key features
Create connections
Brand positioning is all about connecting with your customers on a deeper level, using narrative that stirs emotion and inspires loyalty and trust.
Communicate your values
Customers want to buy from – and work with – businesses they trust. We can help you define and communicate your purpose values, to tell your brand story.
Be consistent
Strong brand positioning will help reinforce your visual identity and create consistency across all your communication channels and marketing activities.
Increase conversions
Brand positioning is all about keeping your customers engaged throughout the buying cycle, building the trust you need to help them feel comfortable buying from you.
Gain a competitive edge
A clear, consistent and compelling brand message that communicates your purpose and values will help you to stay a step ahead of your competitors.
Reposition your business
If you’re thinking of pivoting or evolving your service offering, refreshing your brand positioning will help you tell the right story to your customers.

Engage your audience
Tell your brand story
Building a successful brand is all about understanding your customers, how they perceive you and what they want from you.
It’s about the promise you make to your customers, the value you deliver and the problems you solve.
Communicating that effectively with a brand message which makes an impact can be a challenge.
Our expert team of creatives and growth consultants can help you take a strategic view of your business and the steps you need to take to get your brand messaging to the next level, to engage and inspire your customers.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.

Reflect your values
Why do I need brand positioning?
There are many reasons why you need brand positioning.
Your products, services or value proposition may have changed.
You may be struggling to connect with your ideal audience.
There may be a disconnect with your visual identity and the way you communicate.
Whether you’re looking to clarify your message, realign your branding with your communications, or bring more consistency across your marketing and content with a brand promise that people buy into, QBD can help.
understanding your demographic
A clear brand strategy
Brand positioning is pivotal. It’s how companies differentiate themselves from the crowd and create a unique space in the market. But what truly goes into effective brand positioning? First, your business needs to ask itself some crucial questions. What core brand values and core values underpin the company? How can the brand appeal to its target audience? What unique brand elements and imagery represent the company authentically? How does the brand voice sound? And importantly, how can you define a brand that stands out?
Having a clear brand strategy means understanding your demographic and ensuring the brand’s messaging is appealing to them. It’s not just about having a stunning logo, though having memorable logos does help. Your entire brand identity, from the brand-image to the brand personality, needs to be cohesive and resonate with potential consumers.
B2B companies, startups or any business to customer enterprise must ensure they’re building a strong brand. This involves delving deep into understanding the brand’s intangible qualities, its authenticity and ensuring that it’s credible. The essence of brand positioning revolves around differentiation. What makes your brand unique from a competitor? What competitive advantage do you offer? A well-executed positioning strategy requires thorough marketing efforts, integrating both marketing and branding to achieve optimal results. The media presence of a brand can also significantly impact how it’s perceived. Your brand needs to reflect your brand values consistently, ensuring every touchpoint, from slogans and taglines to marketing campaigns, aligns with the brand’s ethos.
Utilising segmentation can aid in reaching the right audience with the right message. It’s also pivotal to know your brand’s weaknesses and turn them into strengths, always aiming for profitable outcomes. In essence, good positioning is a culmination of simple steps that, when executed right, lead to brand success. From the tone of voice used in communications to the visuals of the brand and the style guide that ensures consistency, every aspect plays a role. So, when you think about how to position or how to create a new brand strategy, remember the importance of staying true to your brand’s essence and always aiming for relevance in the ever-evolving market landscape.

Shine brighter
Understanding your business
We’ll work with you to understand your customers, your objectives and your ambitions, before developing a powerful brand message which resonates with your audience.
We combine creative flair with strategic insight and understanding to build brands which help businesses stay connected to their ideal customers.
We can also provide ongoing growth consultancy and support to help you keep pushing your business forwards, ensuring our brand, digital and marketing solutions are working as hard for you as they possibly can, to maximise the return on your investment.
Let's talk
Evolving your identity
Whether you are looking to take your brand in a completely different direction, or just refresh what you’ve got to ensure your messaging remains compelling, consistent and relevant to your customers, we can help.
The key to ensuring your brand promise continues to resonate with your customers is to put yourself in their shoes and look at your business through their eyes.
What do they see when they look at you? What are their problems, and how do you solve them? What value does your business add?


We can help you create a strong brand message that answers those questions and gives your customers something to buy into.
You can buy any of our content services as a one-off purchase, or they can be part of a G-Series Growth Package and include additional services with easy monthly payments to support your ongoing growth objectives.
It all starts with a conversation. To find out how we can help you get more from your content, get in touch today.
2020 was a strange year for lots of reasons. Although we are primarily an online business, we do generate lots of sales from events too, so having that avenue cut off hit us hard. However, the digital marketing strategy QBD delivered enabled us to reinvest the money we would have spent on events into campaigns to target new customers, increase brand awareness and drive more sales through our website.