Branding & Print
Brand Identity
Build a brand which connects with your customers, communicates your values and enhances your business with creative design.
Make an impact
What is brand identity?
Your brand is about so much more than your logo. It represents the way your business is perceived by your customers, based on the way you think, act and communicate.
Strong brands go much further than creating a great first impression. To truly connect with people, you must make an impact which is lasting, memorable and inspiring.
At-a-glance
Brand identity key features
Make an impact
Your brand goes deeper than the first impression it creates. We can help you build a brand that makes a memorable and lasting impact.
Build trust
Through creative design and a message which your customers and people buy into, we develop brands which build loyalty and trust.
Stand out from the crowd
A strong and unique brand is what sets you apart from your competitors. We can help you capture the essence of your business and what makes it special.
Resonate with customers
A good brand needs to resonate with its ideal customers. We can help you create the visual identity and narrative you need to achieve this.
Inspire your team
It’s not just your customers that buy into your brand. You need to inspire your people too. We can help you communicate your vision and purpose.
Showcase your values
Your brand is all about showcasing what you stand for and the values you hold dear. Communicating this through how you look and what you say and do is key.
Engage your audience
Build your brand
Branding is all about understanding your customers, how they perceive you and what they want from you.
With this insight, you can create a strong and consistent visual identity that demonstrates your value, along with a narrative your customers and your people understand and relate to.
Our expert team of creatives will guide you through the journey to help you define your brand story, before bringing it to life.
We’ll develop a brand identity that captures the essence of your business, communicates your values and resonates with your target audience.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
Reflect your values
Why do I need a brand identity?
There are many reasons why you need a brand identity.
Your brand is what makes your business unique, helps you stand out from the competition and defines what you stand for.
It’s what inspires your customers to choose your products and services.
Whether you’ve got an existing brand or logo that needs refreshing or evolving, or want to start from scratch and build a brand that captures who you are and why you do what you do, QBD can help.
A strong identity
Conveying your brand
Brand identity is the visual representation of your business and encapsulates its core essence. It’s vital for small businesses and startups to recognise the importance of a strong brand identity in establishing a foothold in a competitive marketplace.
Ask yourself: What do I want my brand to convey? Your answer will guide the brand strategy and design elements such as logos, fonts, colour palette and typography. The look-and-feel of your brand is deeply entwined with the visual language and imagery used. A well-designed logo aids in brand recognition and speaks volumes about your company’s values and ethos. Value proposition is crucial. This is what makes you differentiate from a competitor. Ensure your product or service aligns with what your brand stands for. This is where authenticity comes into play. A genuine brand resonates more deeply with potential customers.
Brand voice, tone of voice and the way you position your brand help in conveying its personality and promise. Your brand must appeal to the target market and reflect your brand values and mission. The mission-statement and core values should reinforce the promises you make. It’s essential to be consistent. From marketing materials to digital platforms, a cohesive presentation builds credibility and brand equity. Consistency can be maintained with the help of brand guidelines and a comprehensive style guide.
Remember, your brand is more than just visuals. It’s intangible yet profoundly impacts perception. It’s the emotional connection, the trust and the brand loyalty that your customers develop over time. In simple steps, find your niche, be authentic and use a strong visual language. These are the vital takeaways for creating a brand that leaves an indelible mark on your audience’s mind. So, every time you think about your brand to convey its essence, consider every aspect from slogan to visuals and ensure they resonate with what your brand truly stands for.
Shine brighter
Understanding your business
We’ll work with you to understand your customers, your objectives and your ambitions, before creating a clear, consistent and compelling brand identity for your business.
We combine creative flair with strategic insight and understanding to build brands which help businesses to connect and engage with their ideal customers.
We can also provide ongoing growth consultancy and support to help you keep pushing your business forwards, to ensure our brand, digital and marketing solutions are working as hard for you as they possibly can, to maximise the return on your investment.
Let's talk
Communicating your value
Whether you are looking to build a new brand identity from the ground up, or take your existing brand to the next level, we can help.
The key to creating an engaging brand that resonates with your customers is to put yourself in their shoes and look at your business through their eyes.
What do they see when they look at you? What are their problems, and how do you solve them? What value does your business add?
We can help you build a brand identity which answers those questions.
You can buy any of our branding & design services as a one-off purchase, or they can be part of a G-Series Growth Package and include additional services with easy monthly payments to support your ongoing growth objectives.
It all starts with a conversation. To find out how we can help, get in touch today.
From the beginning, QBD were in tune with our needs. The QBD design team captured a style we loved and which we knew would appeal to our clients.