Branding & Print
Brand Review
A Brand Review is an exploratory study that aims to understand your current brand’s effectiveness, evaluating your brand and combining a range of objective observations, factual data and marketing analysis to see how your brand aligns to its stated goals.
Update your identity
About brand review
A brand review will identify any areas of a business that are misaligned with the brand and get them back on track. Alternately, the brand review might uncover problems with the brand that need to be re-aligned with the business and consumers.
Business doesn’t stand still. Tastes, ideas and trends change, and so do your customers. A brand review is all about taking stock of where you are to make sure your brand, your message and your visual identity still resonate with your target audience and communicate who you are.
It can help you understand where you are and what you need to do to move your brand and business forward.
At-a-glance
Brand review key features
Strategic alignment
If your business has changed course, or you have adjusted your ambitions or objectives, you’ll need a brand that can help you reach your new destination.
Flexible approach
Good brands can quickly evolve and adapt as their marketplace changes. We can help you create a brand that is flexible enough to stay ahead of the curve.
Move with the times
Design trends and consumer tastes change. What was relevant a few years ago may not be relevant now. A brand review will help identify what you need to change.
Grow with your customers
A good brand needs to resonate with its ideal customers. As your business grows, we can help ensure your brand remains relevant to your target audience.
Brand footprint
If you’re thinking of pivoting or evolving your brand, a brand review will help you identify where your brand is on display so you can take a strategic approach to replacing it.
Gain a competitive edge
Your brand has a direct impact on the performance of your business. A brand review will help you identify any weak spots and what you need to do to overcome them.
Be bold
Evolve your brand
Branding is all about understanding your customers, how they perceive you and what they want from you.
However, if you’ve not stopped to think about how things have progressed for a while, there may be a disconnect between your business, your customers and your brand.
Our expert team of creatives and growth consultants can help you take a strategic view of your business and the steps you need to keep your brand current, relevant and engaging to your customers.
The world moves fast. We can help ensure your brand grows with your customers.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
Stand out
Why do I need a brand review?
There are many reasons why you might need a brand review.
Your products, services or value proposition may have changed.
Your customer base may have evolved beyond your original audience.
Your competitors may have upped their brand game and left your visual identity looking old and tired.
Whether you’ve got an existing brand or logo that needs refreshing, have changed your business model and need a brand that reflects where you’re at, or want to take your brand to the next level to ensure it connects with your target market, QBD can help.
Review and refresh
Telling your story
In a rapidly changing business landscape, it’s crucial for businesses to review and refresh their brand regularly. Understanding the importance of brand review can propel your business forward and ensure it remains relevant in its niche. Branding goals help set the foundation for how your business wishes to present itself. Your brand isn’t just a slogan or a tagline; it’s how you articulate your business’s core mission and values. Core values define what your brand stands for, and they need to resonate with your potential customers. This is where the brand culture plays an essential role. It determines how you connect with your audience and how you make them feel.
Brand identity, encompassing visual elements like fonts, palette, imagery and typography, provides a visually coherent and unique look to your company. When how to create a distinct identity is done right, it becomes tangible to the consumers. However, the intangible aspects, like brand personality and brand voice, are equally crucial. These need to be authentic and should reflect the brand promise you make to your customers.
In the age of digital-marketing, the ways to reach consumers have expanded. Inbound strategies, combined with a solid marketing-mix, ensure that the messaging of your brand is consistent across platforms. But as markets evolve, so do perceptions. What was once a most valuable product or service can quickly become outdated. It’s the job of the marketer to ensure that the brand positioning remains advantageous. This often means studying the competitor landscape to differentiate effectively.
A brand review process ensures that you build your brand equity and brand loyalty. Aspects like customer experience need regular checks to ensure they align with the brand’s propositions and promises. Storytelling is another powerful tool that can be refined during these reviews, ensuring your company’s story aligns with your evolving brand strategy. Brand review isn’t just about ensuring you have a catchy tagline or attractive visuals. It’s about reassessing and realigning with the changing market and ensuring that every aspect of your brand, from naming to positioning, remains relevant and resonant.
Realign your branding
Understanding your business
We’ll work with you to understand your customers, your objectives and your ambitions, before carrying out an in-depth brand analysis to identify any disconnect.
We combine creative flair with strategic insight and understanding to build brands which help businesses stay connected to their ideal customers.
We can also provide ongoing growth consultancy and support to help you keep pushing your business forwards and ensure our brand, digital and marketing solutions are working as hard for you as they possibly can, to maximise the return on your investment.
Let's talk
Evolving your identity
Whether you are looking to build a new brand identity from the ground up, or take your existing brand to the next level, we can help.
The key to creating an engaging brand that resonates with your customers is to put yourself in their shoes and look at your business through their eyes.
What do they see when they look at you? What are their problems, and how do you solve them? What value does your business add?
We can help you build a brand identity which answers those questions.
You can buy any of our branding & design services as a one-off purchase, or they can be part of a G-Series Growth Package and include additional services with easy monthly payments to support your ongoing growth objectives.
It all starts with a conversation. To find out how we can help, get in touch today.
I was really pleased with the way QBD understood my business and objectives, and the solution they delivered. We operate in a highly congested marketplace with numerous and much-bigger competitors. Being able to showcase the specialist knowledge, experience and expertise we have within the business and highlighting the personal approach we take with every client to differentiate us from the larger, faceless corporates, is vital.