Case Study
Enhancing creative events design agency's online presence
Exhibit Interactive
The Client
Exhibit Interactive (Ei) is a creative events design agency delivering immersive and interactive brand experiences for businesses and event organisers. Its services include sustainable custom-build and system exhibition stands, shell scheme alternatives, AV content & filming.
With many years’ experience in the events and exhibitions industry, Ei helps its clients rethink their relationship with their audiences, creating innovative solutions that resonate and deliver inspiring and memorable brand experiences.
It works with many clients across the UK and beyond, from big name brands like VitrA UK, Specsavers, Saint-Gobain Insulation UK and Jewson to smaller independent businesses.Â
Exhibit Interactive takes a design-led approach to every project it works on, to ensure the finished results make a visual impact and help clients achieve their event objectives. Â
Strategic growth support
Services Used ​
- Websites
- Lead Generation
- Branding & Design
- Creative Content
- SEO
- Digital Marketing
A fresh approach
The Challenge
Exhibit Interactive tasked QBD with completely revamping its existing website to better reflect its brand, range of services and customer offering.Â
Already a successful growing business, it wanted a new online platform to solidify its reputation alongside other agencies in the events and exhibition space and showcase its unique selling points.Â
Ei wanted to bring greater emphasis to its creative, sustainable and affordable solutions, and its  collaborative, design-led approach to helping clients better engage with their audiences at events.Â
It wanted the website to capture its contemporary brand and style and, as a design-led business, give clients a flavour of the creativity it has to offer.Â
It was also looking for ongoing support with its SEO and digital marketing to build its credibility and visibility in the search engines, extend its online reach and attract more ideal customers.
Creative thinking
The Solution
We held an in-depth discovery workshop with the senior leadership team at Exhibit Interactive to gain a deeper understanding of the business, its brand and strategic objectives for the website. It was clear the client wanted to take a fresher, more direct approach to communicating its offer, differentiating it from the competition, demonstrating its creative credentials and showcasing its breadth of services and solutions.Â
Our in-house design team developed a creative concept for the website based on combining an easy-to-use navigation structure with a distinctive visual identity for a highly-impactful user experience. Meanwhile, our creative content team worked with the client to develop the tone of voice, messaging and communication style for the website’s written content.Â
Strong and direct calls to action were implemented throughout each site to prompt plenty of customer enquiries. We conducted a full SEO review to identify the right keywords for each of its services and ensure it was optimised ready for launch.
We supported this with ongoing SEO and digital marketing, including paid ads, monthly blogs, social media and lead generation, to increase website traffic, boost social media followers and engagement. We also implemented a lead generation sales funnel, based around a dedicated website landing page, downloadable guide and email campaign, to generate sales enquiries.  Â
Instant visibility
The Impact
Since launch, the new website has helped Exhibit Interactive reposition itself as an affordable strategic creative events partner and attract more customers. It gives customers a better understanding of Ei’s ethos, mission and values, as well as showcasing its design process and the creativity and innovation it offers.Â
A strong focus on calls to action from each website to find out more has enabled potential customers to get in touch more easily.Â
Website traffic has increased by more than 1800% since launch, and the site now ranks for 134 keywords, a 135% increase over 12 months. Overall, the site attracts hundreds of unique visitors each month, with most traffic coming from organic searches.Â
On social media, it has seen engagement up by 58%. And the sales funnel has seen many sales prospects leave their contact details in exchange for a free downloadable PDF guide and bonus content.
We’ve worked with QBD since before the pandemic, and they have played a key role in supporting our growth and the changes in our business during that time.Â
QBD has delivered a range of digital solutions to help us reach our target audiences and has provided expert advice and support to help us meet our business objectives. As a creative business ourselves, we really appreciate their collaborative, consultative approach to ensure they understand our business and our objectives before making recommendations on how we can achieve our goals.Â
They’re also very proactive in reviewing things and making changes when things aren’t quite going the way we want, to improve our results. The team are friendly and professional and respond quickly to any technical questions we have. I see QBD as an extension to our own team, that we can call on at any time to get things done.”