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Category: Branding

Branding

The importance of brand purpose

Have you ever felt a fondness, affinity or emotional connection to a brand or business but can’t really explain why?  It’s probably because their purpose

Branding

How to increase brand awareness

Branding and design aren’t just about creating a visual identity that makes your business look good. They run much deeper than that. Branding is about

Branding

How to tell your brand story

Behind every great business, there’s a great story. However, when it comes to telling it, many businesses fall short. They fail to grasp who they