Content
How to define your video marketing goals
If you’re not using video for your business, you’re missing a trick. Nothing beats it for growing your reach, boosting your brand and connecting with
April 24, 2025
Hot off the press
Category: Content
Content
Why should you refresh your old web content?
The words on your website matter. They’re your most valuable online asset. Gone are the days when your website could sit untouched for months. It
April 15, 2025
Content
Why your business needs the perfect blend of written and video content
In a crowded digital landscape, with an endless parade of ads and content fighting for attention, making your business stand out isn’t easy. But here’s
January 24, 2025
Content
How to repurpose your content for AI Overviews
In our previous blog, we introduced you to AI Overviews, Google’s groundbreaking new feature that’s changing the face of search. These AI-generated summaries appear at
October 14, 2024
Content
What are AI overviews?
Google recently introduced a new search feature in the UK: AI Overviews. You may have already noticed them – they’re the AI-generated summaries that have
September 18, 2024
Content
Authority matters – building influence with your marketing
The digital marketing landscape is constantly shifting, making it crucial for businesses to adapt and stay ahead. With significant changes to how Google ranks content
December 19, 2023
Content
Is your website content ready for SGE?
The future of search is almost upon us. Google’s Search Generative Experience (SGE), which launches in the UK soon, isn’t just a new toy in
December 12, 2023
Branding
SEO and brand awareness – the keys to online success in the age of SGE
In today’s ever-changing digital arena, it’s challenging for any business to carve out its niche and command attention. The landscape has transformed wholesale over the past
October 13, 2023
Content
The importance of intent in your content and marketing
Understanding your audience’s ‘intent’ has become the cornerstone of effective digital content and marketing strategies. In an online world, where every brand clamours for attention,
September 22, 2023
Content
AI vs human content writing… who wins?
Artificial intelligence (AI) content generators have created a massive social media buzz this year, thanks to the impressive capabilities of online tools like Chat GPT. The
March 9, 2023