Content
Why social media, as we knew it, is dead
“Social media, as we once knew it, is over.” Mark Zuckerberg said that. In June 2025, the man who built the biggest social network in
March 4, 2026
Hot off the press
Category: Content
Branding
How to create better digital content for your brand
As a business owner or marketer, you know the importance of digital content. You develop your webpages, blogs and email lists, and churn new content
February 25, 2026
Branding
Why a weak tone of voice is costing your business customers
Tone of voice isn’t a new concept, but now it’s more important than ever. The digital landscape has changed. Attention spans are short, competition continues
November 3, 2025
Content
How to define your video marketing goals
If you’re not using video for your business, you’re missing a trick. Nothing beats it for growing your reach, boosting your brand and connecting with
April 24, 2025
Content
Why should you refresh your old web content?
The words on your website matter. They’re your most valuable online asset. Gone are the days when your website could sit untouched for months. It
April 15, 2025
Content
Why your business needs the perfect blend of written and video content
In a crowded digital landscape, with an endless parade of ads and content fighting for attention, making your business stand out isn’t easy. But here’s
January 24, 2025
Content
How to repurpose your content for AI Overviews
In our previous blog, we introduced you to AI Overviews, Google’s groundbreaking new feature that’s changing the face of search. These AI-generated summaries appear at
October 14, 2024
Content
What are AI overviews?
Google recently introduced a new search feature in the UK: AI Overviews. You may have already noticed them – they’re the AI-generated summaries that have
September 18, 2024
Content
Authority matters – building influence with your marketing
The digital marketing landscape is constantly shifting, making it crucial for businesses to adapt and stay ahead. With significant changes to how Google ranks content
December 19, 2023
Content
Is your website content ready for SGE?
The future of search is almost upon us. Google’s Search Generative Experience (SGE), which launches in the UK soon, isn’t just a new toy in
December 12, 2023