Content
How to define your video marketing goals
If you’re not using video for your business, you’re missing a trick. Nothing beats it for growing your reach, boosting your brand and connecting with
April 24, 2025
Hot off the press
Category: Digital Marketing
Digital Marketing
Instagram’s new aspect ratio update: What it means for your business
Instagram has long been known for its iconic square posts, a hallmark that has defined the platform since the very beginning. However, as social media
August 12, 2024
Digital Marketing
Brand video – why is it important?
In today’s digital world, attention spans are fleeting and competition is fierce. So, what can businesses do to keep their audience engaged and interested in
August 6, 2024
Digital Marketing
Visuals, voice, music – the impact of quality video production
Video content is an essential customer touchpoint. Its ability to engage, inform and entertain audiences makes it an invaluable tool for businesses of all sizes.
August 1, 2024
Digital Marketing
How to define your target audience on social media
In the fast-paced world of social media, understanding your target audience is vital for any successful digital marketing strategy. Whether you’re a startup trying to
June 27, 2024
Content
The importance of intent in your content and marketing
Understanding your audience’s ‘intent’ has become the cornerstone of effective digital content and marketing strategies. In an online world, where every brand clamours for attention,
September 22, 2023
Digital Marketing
Search is changing, what do you need to do to thrive and not dive?
AI is taking over the world, so we need to get ready, right? As AI claws its way into the way we search for content
July 21, 2023
Digital Marketing
The TikTok-ification of social media and what it means for your business
In recent years, social media platforms have seen significant changes since TikTok took the online world by storm. With its engaging and addictive content, TikTok
June 22, 2023
Content
AI vs human content writing… who wins?
Artificial intelligence (AI) content generators have created a massive social media buzz this year, thanks to the impressive capabilities of online tools like Chat GPT. The
March 9, 2023
Digital Marketing
How businesses can utilise digital marketing during the cost of living crisis
Back in 2019, no one could have foreseen the events of the past few years. It’s safe to say that businesses of all shapes and
November 21, 2022