Marketing Strategy
How to prepare your business for growth in 2025
2025 is just around the corner, and it’s time to gear up for a year of transformation and opportunity. If your business isn’t evolving, it’s
December 18, 2024
Hot off the press
Category: Opinion
Content
How to repurpose your content for AI Overviews
In our previous blog, we introduced you to AI Overviews, Google’s groundbreaking new feature that’s changing the face of search. These AI-generated summaries appear at
October 14, 2024
Content
What are AI overviews?
Google recently introduced a new search feature in the UK: AI Overviews. You may have already noticed them – they’re the AI-generated summaries that have
September 18, 2024
Digital Marketing
Instagram’s new aspect ratio update: What it means for your business
Instagram has long been known for its iconic square posts, a hallmark that has defined the platform since the very beginning. However, as social media
August 12, 2024
Digital Marketing
Brand video – why is it important?
In today’s digital world, attention spans are fleeting and competition is fierce. So, what can businesses do to keep their audience engaged and interested in
August 6, 2024
Digital Marketing
Visuals, voice, music – the impact of quality video production
Video content is an essential customer touchpoint. Its ability to engage, inform and entertain audiences makes it an invaluable tool for businesses of all sizes.
August 1, 2024
Content
Authority matters – building influence with your marketing
The digital marketing landscape is constantly shifting, making it crucial for businesses to adapt and stay ahead. With significant changes to how Google ranks content
December 19, 2023
Content
Is your website content ready for SGE?
The future of search is almost upon us. Google’s Search Generative Experience (SGE), which launches in the UK soon, isn’t just a new toy in
December 12, 2023
Opinion
Google’s Mobile-First Indexing implementation completes
Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there
November 10, 2023
Branding
SEO and brand awareness – the keys to online success in the age of SGE
In today’s ever-changing digital arena, it’s challenging for any business to carve out its niche and command attention. The landscape has transformed wholesale over the past
October 13, 2023