SEO
How AI Overviews are changing who gets found in search
More web searches now get answered before anyone clicks a single link. Google builds an answer, called an AI Overview, straight into the results page,
July 22, 2026
Hot off the press
Category: Websites
SEO
Good SEO was never just about the robots, or the humans
Google published an insight earlier this month telling brands to stop optimising their websites for bots and start optimising them for people. If you read
July 15, 2026
SEO
Google’s just been told to explain itself. Here’s what that means for your business.
You’ve probably felt it before. Your rankings drop overnight, your enquiries dry up, and there’s no explanation anywhere. You didn’t change anything. Google did. But
June 24, 2026
Lead Generation
What the under-16 social media ban means for your business
Social media is back in the headlines this week following Prime Minister Keir Starmer’s announcement of an ‘Australia plus’ ban on certain platforms for under-16s.
June 15, 2026
Lead Generation
What’s the biggest mistake businesses make with their landing pages?
You’ve set up your PPC campaign. Written your ads. Chosen your audience carefully. The clicks are coming in, your budget’s being spent, and by all
June 10, 2026
Content
How to fix your landing pages
How to fix your landing pages You’re putting good money into digital content, paid ads, email campaigns and social posts. They’re the kind of activities
April 22, 2026
Lead Generation
How to increase your website traffic
You’re busy running your business. You need more website traffic if you’re to grow. And you share this goal with almost all other businesses. Yet
March 25, 2026
Lead Generation
How do I improve the conversion rate of my paid ads?
Paid advertising can be one of the fastest ways to generate leads and sales. But there’s a catch. Web traffic on its own doesn’t generate
March 18, 2026
Marketing Strategy
What KPIs should I be tracking in my marketing campaigns?
Marketing has never been short of data. From impressions and clicks to conversions, engagement rates and lifetime value, there’s no shortage of numbers telling you
March 11, 2026
Websites
Why most websites fail (and how an audit saves yours)
Most businesses treat their website like a finished project: build it, launch it, tick the box and move on. But the truth is, a website
December 19, 2025