Lead Generation
Pay Per Click
Target and reach more of your ideal customers with Google Ads (Adwords), Bing ads, Pay Per Click and paid media advertising that drives sales and delivers results.
Drive traffic
What is Pay Per Click?
Pay Per Click (PPC) advertising has become a digital marketing mainstay for businesses of all sizes in recent years.
It’s a quick and effective way to improve your web presence by driving targeted traffic to a new website or URL while you wait for its search engine optimization (SEO) to kick in.
PPC also gives advertisers a quick and easy way to gain visibility in the search engine results pages (SERPS) and encourage people to visit their website by ‘buying’ clickthroughs from paid adverts, rather than waiting for people to find the site organically.
Advertisers set a daily budget, then ‘bid’ for ad placement in a search engine’s sponsored links when someone is searching for a keyword related to their business. Each time the ad is clicked, the advertiser pays a small fee to the search engine.
Provided the transaction’s value exceeds the fee paid, PPC is a quick and cost-effective way to achieve sales. However, if PPC ads are costing more than they are bringing in (cost-per-click), it can quickly become an expensive headache.
In order to win at the PPC game, you need specialist support to optimise your accounts and maximise the return on your investment.
At-a-glance
PPC key features
Google Ads
We’re highly experienced Google Ads professionals and can create and optimise paid search campaigns that maximise your return on investment.
Paid social
We can help get your messages in front of highly targeted, relevant and engaged audiences on Facebook and LinkedIn in a cost-effective way.
Remarketing
We can retarget customers who have already been to your website with relevant content and messaging to keep them engaged with your brand.
Campaign optimisation
We can optimise your existing PPC campaigns to ensure they convert more and cost less and provide ongoing optimisation to keep budgets under control.
Research driven
We carry out in-depth research into your competitors, keywords, target audience and budget requirements to maximise your campaign’s performance.
Supported by strategy
We’ll ensure your PPC is aligned with your broader marketing strategy to ensure it delivers against your growth objectives.
Generate leads
About our PPC services
Our expert team of PPC specialists is highly experienced in PPC management across multiple digital platforms, including Google Ads, running PPC campaigns that deliver results.
We take a strategic approach to every Google Ads and PPC campaign we deliver, combining creativity with data analysis to ensure you get your tactics right. This ensures you are targeting the right keywords, in the right way, to reach more of your ideal customers and drive the conversions you’re looking for.
We use a wide array of tools and techniques to increase your PPC activities’ effectiveness, from Google Ads and paid social on LinkedIn and Facebook to remarketing and display advertising across multiple digital touchpoints.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
Sell more
Why do I need PPC services?
If you’re new to – or inexperienced in – Google Ads or PPC, getting it right can be fraught with difficulty. Defining your target audience, analyzing and targeting relevant keywords and searches, selecting the best platforms, creating compelling ads and calls to action, and setting your budgets correctly can all cost a fortune if you don’t know what you’re doing.
Without specialist help, your search results and rankings, good or bad, will be down to trial and error.
Our specialist PPC team has expertise in search engine marketing. They’ve been running highly effective Google Ads and other PPC campaigns for a wide range of clients for years.
We know what works and what doesn’t, can help identify the most cost-effective platforms for your business and help optimise your Google Ads and PPC campaigns to make sure your budget doesn’t run away from you.
We’ll work with you to understand your business and your ambitions, before creating a bespoke PPC solution that makes the right impact on the right paid media platforms, to deliver the results you’re looking for.
Pivotal metrics
Improve your click-through rate
In today’s digital landscape, PPC advertising provides businesses with invaluable benefits. Google Ads spearhead the PPC realm, empowering businesses to create targeted Adwords campaigns. Using precise keyword phrases, especially long-tail ones, your brand can pinpoint your niche audience, ensuring relevance in your messaging. Effective bid management and vigilant bidding on the right bids can significantly improve your click-through rate, drawing in potential customers to a well-crafted landing-page.
For B2B, B2C and ecommerce businesses alike, leveraging Google Analytics with conversion tracking offers measurable metrics, highlighting the effectiveness of marketing campaigns, to enhance your ROI. Quality score, a pivotal metric in PPC, evaluates your ad copy, and landing-page’s relevance to a searcher’s query. With careful optimizing and the strategic use of negative keywords, we can help your business prevent wasted clicks and ensure you appear in pertinent search engine results. Retargeting capabilities further enhance converting possibilities, allowing your brand to recapture potential leads.
While organic search remains crucial, SEO services combined with pay-per-click advertising create a comprehensive digital strategy. Our expert PPC managers will help you understand the value of competitor analysis and the versatility of targeting options, ensuring your adverts gain prime visibility and top-notch conversion rate.
Let's talk
How do I get PPC support from QBD?
Our specialist digital marketing and PPC services have helped hundreds of businesses to get more from their internet marketing budget, to grow and reach their goals.
If you’re looking to quickly build an audience for a new website, drive more traffic to your website, convert clicks into sales or maximise your Google Ads or PPC spend, we can help.
We’ll take the time to understand your business and objectives before delivering a PPC solution that meets your needs.
And we don’t just stop there. We can also provide you with ongoing consultancy and support to optimise your paid social ad campaigns and organic posting activities so they continue to deliver results, to maximise the return on your investment.
It all starts with a conversation. To find out how we can help you get more from your PPC advertising, get in touch today.
QBD have enabled us to fully take control of all aspects of our social media with a targeted and focused plan. Social media is now proving a crucial part of our marketing plan and providing genuine results and business. We would not hesitate to recommend QBD’s services.