Download Google’s
E-E-A-T guidelines
Google’s E-E-A-T guidelines aim to help you create helpful, reliable, people-first content for your website. Understanding them is essential. Download your copy here.
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Get ahead of the Google game
Google’s new search generative experience (SGE) will arrive soon. Industry experts are touting it as the most significant change in internet search for over 25 years, so your business needs to be ready. SGE will give AI-generated chatbot-style responses to search queries. They won’t contain links to source websites like its results pages do now.
Getting ahead of the game by updating your approach to SEO to deliver a more conversational user experience is crucial. That means focusing more on long-tail search phrases, optimising for engagement and authoritativeness rather than keyword-stuffing, and emphasising content quality over quantity.
What is E-E-A-T?
While Google’s automated algorithms rank content on a range of indicators, its human content raters use a 176-page document called ‘E-E-A-T Guidelines’ to verify how accurate and reliable its search results are. Published in 2014 and updated last year, Google’s raters use E-E-A-T to establish:
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To improve your website’s performance in search, optimising your content to build up your website’s E-E-A-T is essential. But how do you do that?
Why is understanding E-E-A-T important?
To enhance your website’s organic search performance, understanding E-E-A-T is crucial. Google’s algorithms increasingly favour content that aligns with these principles.
While E-E-A-T isn’t a direct ranking factor with a specific score, Google does consider it when prioritising which pages to show in its search results. With Google’s new SGE on the horizon, now’s the ideal time to prepare by conducting an E-E-A-T audit to optimise your website content. This will help you elevate your content’s quality and improve how Google views it. Under SGE, Google will use E-E-A-T to reward content that:
- Is well-written and error-free
- Provides original information, reporting, research or analysis
- Provides a substantial, complete or comprehensive description of the topic
- Gives insightful analysis or interesting information about the topic at hand
- Adds substantial value and/or originality to content drawn from other sources
- Has descriptive, helpful and accurate page titles, sub-headings and meta descriptions
- Is the sort of content you’d bookmark, revisit and share
- Provides substantial value when compared to similar pages in search results
- Presents information in a way that makes you want to trust it
- Provides a great on-page user experience
- Is written for a human audience rather than for search engines
- Demonstrates first-hand expertise and a depth of subject-matter knowledge
Familiarising yourself with Google’s E-E-A-T guidelines and getting your website ready for the imminent launch of SGE is essential. Click the button below to download your copy of the E-E-A-T guidelines.
How can QBD help?
SGE is happening – soon – and you need to be ready.
Many industry commentators predict that when SGE lands, the average website will lose about 40% of its organic traffic. Can your business afford to take that kind of hit?
Fortunately, our team of digital experts at QBD are across these fast-moving developments, which will change the face of search as we know it.
We’re already helping our existing clients prepare for this new era and have limited slots to help new clients get to grips with SGE.
So, if you’re unsure about SGE and what it means to your business and want to learn more, or know what’s around the corner but aren’t sure what you need to do to get ready, we can help.
Drop us a line or give us a call today for a free, informal, no-obligation chat to discover how. We’d love to hear from you.