Introducing our Atlas marketing reporting app

Marketing works best when you can see it working. The problem is that traditional reporting hasn't kept pace with the technology driving modern marketing, so it still leaves you in the dark.

Once your content has been published or your campaign has gone live, weeks can go by without an update and the signals that matter don't reach you until it's too late to act on them.

At QBD, we've created a better way.

Atlas is our new marketing reporting app. We've built it to show you exactly what your marketing is doing, the moment you want to know.

Instead of waiting on a monthly PDF or booking a call for an update, you can open the Atlas app and see where your marketing stands, with live performance data, a score for every warm contact and a plain-English report from your growth specialist.

What is Atlas?

Atlas is the app that comes as part of QBD Pulse, our structured, strategic and scalable monthly marketing programme. It's built around the idea that the hardest part of digital marketing isn't the work, but the silence in-between and the not knowing whether any of it is landing.

As a valued QBD client, the Atlas app gives you instant access to:

• Stats. A plain-English view of your website, search, email and social performance, translated out of dashboards built for analysts and into numbers you can read and understand.
• Pulse Score. Every contact is scored on how engaged they are, so you can see, at-a-glance, your warmest prospects, who's heating up and who's worth a follow-up call.
• Monthly Insight Reports. Written by your QBD growth specialist rather than generated automatically, explaining not just what happened but what it means and what to do next.
• Content Mode. A preview of the blogs, emails and social posts QBD Pulse is preparing, so you can see and approve the work we're doing for you before it goes out.

It replaces the usual mix of spreadsheets, emails and monthly PDFs with a single, live picture of where your marketing stands.

How Atlas supports QBD Pulse

QBD Pulse is the work we do for you. It's the blogs, email campaigns, social content and strategy that keeps your marketing active, month after month. Atlas is where that work becomes visible.

Every piece of content QBD Pulse produces for you shows up in 'Content Mode' before it goes out, so you can preview a campaign exactly as it will look, approve or hold it, and send a brief straight to our creative team when you've got an idea, an event or an update worth sharing.

Every lead your content generates feeds into your 'Pulse Score', so the sales conversations a Pulse campaign creates don't get lost in your inbox.

And every month, the growth specialist running your Pulse programme will create an 'Insight Report' that lands in the app, turning your numbers into market intelligence you can act on straight away.

Pulse and Atlas were built to work in harmony. Pulse takes care of your marketing. Atlas shows you it's working.

Built from the ground up

Atlas started as the tool we used to run our own marketing. It became something clients could use only once our team had lived with it themselves.

Atlas has been developed in-house at QBD over the past year. Because we build and own it rather than relying on a third-party platform, we continually update the app with new features and improvements.

"Every screen in Atlas is something we use ourselves," said Samuel Dyer, Head of Marketing at QBD. "The reporting, scoring and how we track what's working are all built around our own tools and needs first.

"We've spent the past year building and testing it against our own campaigns before even thinking about handing it to our clients.

"Growth only really happens when you can evaluate what you've done and use that to plot your next move. That's what Atlas gives you – a clear route forward, not just a pile of numbers."

Powerful, but simple

Atlas's appeal isn't just what it can do. It's how little work it takes to get value from it.

"For our clients, Atlas takes something that used to feel complicated and makes it easy to use," said Liam Maskell, Head of Sales at QBD. "You don't need to be a marketer to open the app and see where you stand.

"The Pulse Score is the part I get most excited about, because engagement doesn't shout. Nothing will tell you when someone opens your emails or comes back to your website twice in one week, so it must be tracked.

"Atlas does that tracking for you and hands you a ready-made list of who to speak to first."

A big step for QBD

Atlas isn't just a new piece of software. It's also a statement about how QBD works. We've always been bold in embracing technology and finding better ways to do things, and Atlas proves that ethos.

"Atlas is the clearest expression yet of what we're trying to do for our clients," said Paul Dyer and Dan Bullock, Co-Directors at QBD.

"We've always believed that good marketing needs to be visible. Atlas puts that belief into an app. It puts proof of the work in the client's hands, whenever they want to check it.

"It's a big step for QBD, and it's exactly what ambitious businesses need from a marketing partner right now."

Getting Atlas

Atlas is available to every QBD client on the QBD Pulse programme, new and existing. If you're already working with QBD and haven't been set up yet, just ask your growth specialist and they'll get you access.

The app is available now for iPhone, iPad and Mac, with an Android version on the way.

If you're not sure whether your current reporting is telling you what you need to know, you're struggling to interpret your KPI reporting and Google Analytics or you simply don't know which of your contacts are ready to buy, it's worth a conversation about what Atlas could tell you.

Find out more about Atlas, or get in touch to talk to a growth specialist about what it looks like for your business.