Lead Generation
Outsourced email marketing
Run sales campaigns which deliver results and keep your existing and potential customers engaged with bespoke and creative outsourced email marketing campaigns.
Engage your audience
What is email marketing?
Email marketing is a key tool in every digital marketer’s armoury.
It enables you to maximise your sales campaigns, reach out to new leads and prospects, keep your existing customers engaged, showcase new products and update your subscribers with your latest news and updates.
It can help you build a relationship with your audience, driving more traffic to your website, landing page or social media. It also provides a way of educating your readers about your brand’s value, while keeping you in their hearts and minds between purchases with different types of engaging or informative content.
Email marketing is an extremely cost-effective, highly targeted way of reaching your audience.
Evidence shows that sales and website activity spike following email campaigns, so they are a key driver of online traffic. When done right, email marketing is a powerful tool that can help take your business, and your sales, to the next level.
At-a-glance
Email marketing key features
Bespoke design
We work across all major email marketing platforms and can create bespoke design templates that help get your message across in the right way.
Build your reputation
Provide regular, valuable content to your audience that showcases your expertise to help build your brand’s authority and credibility.
Brand consistency
We ensure your visuals, content, and messaging are compelling and consistent with your brand and values to reflect them in the right way.
Drive traffic
Drive traffic to your website or landing page with promotional offers, discounts or voucher codes to maximises conversions and sales.
Automation
Sync your email marketing with your CRM to automate your process and send the right messages to the right audience segments at the right time.
A/B split testing
Optimise your sales funnel with A/B split tests, which enable data-driven decisions based on which messages and calls to action produce the best results.
Make more sales
About our email marketing services
Our digital marketing experts can help you get the most from your email marketing efforts.
We specialise in delivering creative email campaigns that boost engagement, drive website traffic and boost sales.
We take a strategic approach to every email marketing campaign we deliver, combining creativity with data analysis to ensure you target the right audience with the right messages to achieve the outcomes you are looking for.
From audience building, design and content to distribution and evaluation, we provide a full end-to-end email marketing solution that adds value and delivers results.
Supporting your growth
Take your business growth to the next level
Achieve more
Why do I need email marketing?
There are many reasons why you need email marketing.
You may be looking to get more from your existing customer database.
You might be looking to drive more traffic to your website.
You might be looking to keep your audience engaged, share your company news or offer promotions or discounts to drive sales.
Whatever your reasons, we can help. We’ve been running highly effective email marketing campaigns for a wide range of clients for years.
We know what works and what doesn’t and can help identify the best way to get your messages across to maximise open and read rates, clickthroughs and conversions.
We’ll work with you to understand your business and ambitions before creating a bespoke email marketing solution that makes a memorable impact on your audience and delivers the results you’re looking for.
Email analytics
Understanding the customer journey
Outsourced email marketing has become a compelling choice for B2B brands aiming to build and grow their customer base. Using the best email marketing services like Hubspot, SalesForce and Campaign Monitor allows businesses to harness email marketing solutions that offer actionable insights, ensuring that every email campaign is not just sent but also significantly impacts the customer. A crucial part of this strategy involves understanding the customer journey and tailoring content to fit every stage of the customer lifecycle. With features like lead nurturing, businesses can nurture leads effectively, ensuring that every subscriber receives content that resonates. Platforms like LinkedIn further aid in refining list building tactics, while email templates and expert copywriting services enhance the branding message.
Key to the success of outsourced email marketing is the email analytics feature, enabling businesses to understand metrics like who clicked, bounce rates and deliverability. Such metric insights ensure that every send-out is more than just a mass email but is a well-thought-out strategy reaching the desired inbox without being flagged as spam. Using tools like Constant Contact, businesses can ensure anti-spam compliance, while emailing best practices like personalization and triggered emails make sure messages are relevant. Email lists are further refined using segmentation, ensuring the right content reaches the appropriate audience. ROI is maximised by employing marketing automation, ensuring timely send emails processes, effective drip campaigns, and capturing email contacts through signup procedures tailored for ecommerce platforms.
Outsourced email marketing is not just a marketing service but a comprehensive marketing strategy, keeping pace with the latest marketing trends. This approach ensures that businesses can focus on their core competencies, while professionals handle their email marketing software, from subject line creation to measuring campaign profitability. To grow your business, utilising outsourced email marketing is not just profitable but essential. It’s a blend of art and science, ensuring your messages are not lost but make a meaningful impact.
Let's talk
How do I get email marketing support from QBD?
Our specialist outsourced email marketing services have helped hundreds of businesses to grow and reach their goals.
If you’re looking to drive more traffic to your website, convert clicks into sales and maximise your marketing spend, we can help.
We’ll take the time to understand your business and objectives before delivering an email marketing solution that meets your needs.
And we don’t just stop there. We can also provide you with ongoing consultancy and support to optimise your email campaigns, so they continue to deliver results.
It all starts with a conversation. To find out how we can help you get more from your email marketing, get in touch today.
QBD have made a huge difference to our digital marketing strategy and delivery. We have a clear understanding of how each platform works for us, the reach it attains and crucially we understand our return on investment. I thoroughly recommend QBD… you can hire them with confidence.