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If your website isn’t generating enough quality leads, it’s not doing the best job it can for your business.
That opening statement is as true today as it was when we first published this article back in 2022. However, a lot has changed in search since then. We’ve updated this blog with our latest thinking to help you get your website into the best shape possible, so you can benefit from these changes.
Your website is often the first point of contact with your potential customers. It needs to be optimised and designed to connect with potential customers easily and quickly, to produce quality sales and leads.
One of the biggest challenges many businesses face is figuring out how to get more leads and sales from their website. You could be running multiple social media campaigns and sending out regular emails to your customer base, but without a great endpoint for your customers to get to, it’s all wasted.
Think of your website as a bucket and your marketing as water. You wouldn’t pour water into a bucket with holes in it! First, you need to fix the holes – the heart of the problem.