In this episode, Paul Dyer dives into the evolution of the buyer’s journey with marketing expert Peter Baylis, founder of PEB Marketing Academy. Together, they unravel how AI, digital fragmentation, and evolving consumer behaviour are reshaping the way we connect with audiences.
About Peter Baylis
Peter Baylis is a seasoned Business Breakthrough Strategist with a strong track record of partnering with organisations and leaders to unlock exponential growth. Drawing on deep strategic insight and hands-on experience, he specialises in crafting transformative business solutions, from go-to-market strategy and operational scaling to leadership development and change management. Known for his pragmatic, results-driven approach, Peter has helped clients identify untapped potential, implement high-impact initiatives, and accelerate performance to achieve lasting success.