Strategic Marketing
KPI Reporting & Google Analytics
Get regular, transparent updates on all your marketing activities to help you understand where your budget is spent, the impact it’s having, and the return it’s generating.
Track your results
What is KPI reporting & Google Analytics
Using KPI reporting and Google Analytics, we will measure and analyse how your marketing activities are performing against your strategic objectives.
It will help you understand which activities are performing well and where improvements can be made. We use this information to identify your top-performing activities and determine which ones need to be better optimised.
Marketing is effective only if it is done continuously to deliver ongoing improvement and keep ahead of any trends, updates, or changes affecting your results.
So, it’s vital to keep track of your key strategic marketing metrics through regularly KPI reporting so you always know where you are.
At-a-glance
KPI reporting & Google Analytics key features
Website traffic
Gain important insight into how many people visit your website, where they are coming from and what they are looking at when they arrive.
Keyword performance
Keep track of all the keywords you’re targeting, how they’re performing and what you need to do to improve your search rankings.
Audience insights
Analyse the metrics of your website’s audience from age and gender to language and location to ensure targeted marketing activities reach the right people.
Social media
Get a detailed picture of your audience, growth and engagement across all your social media channels to understand which are the most effective.
Trends and changes
Gain a clear understanding of any changes to your marketing results, what’s behind them and what you can do to optimise your activities in response.
Complete transparency
You’ll get a regular documented report tracking the key performance metrics that matter most to your business, so you can see your results.
Achieve more
About our KPI reporting & Google Analytics solutions
When you invest in marketing, you need to be sure that it’s working and delivers a return on your investment. That’s where KPI reporting & Google Analytics come in.
We provide clear, transparent and regular reports to all our digital marketing clients to enable them to understand exactly where their budget is being spent and the results it is delivering.
Using this data, we also ensure that our strategic marketing efforts can focus on the areas that need it most, address underperforming areas quickly, and enhance the activities that are working well.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
Return on investment
Why do I need KPI reporting & Google Analytics?
If you’re investing in any form of marketing activity, then KPI reporting & Google Analytics will be vital to its success.
It will help you keep track of your budget to ensure it works hard for you and delivers maximum value. It will help you benchmark yourself against your competitors and see which areas are performing well and which need to be improved. It will also help you identify any new opportunities, which you can respond to quickly.
Google Analytics is a powerful tool allowing us to extract data from your website to better understand your audience and user behaviour. We’ve also invested in the latest industry-leading tools and technologies to help us report on the metrics that matter most to your business. So, you’ll always have a complete understanding of the work we’ve done and the next steps we are planning to support your business goals.
Reach more
Understanding your performance
In today’s data-driven business landscape, understanding and analysing your company’s performance is essential. At the heart of this is KPI reporting & Google Analytics, powerful tools that provide insightful data to make informed decisions. Key Performance Indicators (KPIs) are crucial performance indicators that help businesses determine how they are performing concerning their core business objectives. These are not just random metrics; they are directly tied to your core business objectives, ensuring that every decision made aligns with the company’s internal goals.
One of the primary benefits of KPIs is that they are measurable. Whether you’re observing conversion metrics, tracking sales revenue or monitoring churn, KPIs provide ways to measure your business’s progress. By benchmarking against competitors, or even against your past performance, you can see how your business stands in the marketplace. Google Analytics is one of the premier analytics tools businesses worldwide rely on. Using Google Analytics allows businesses to see real-time data about how visitors are interacting with their website. From page views to unique visitors, from organic search results to PPC (AdWords) campaigns, the depth of data available is vast.
Search traffic gives an insight into how many users find your website through searches, while metrics like click-through rate (CTR) and bounce rate can give a sense of how engaging and relevant your site’s content is. If you’re running marketing campaigns, the conversion rate indicates their effectiveness. For ecommerce businesses, tracking conversion rates and analysing the customer’s lifetime value is essential. Moreover, features like drill-down allow businesses to get into the specifics of data, revealing patterns or trends that might not be evident at a cursory glance. If you notice a surge in subscribers after an email-marketing campaign or see a spike in pageviews after a particular post, you can better understand your audience’s preferences.
Tools like Google Analytics also aid in visualisation, making complex data more accessible and easier to understand. For businesses running multiple campaigns across various platforms, multi-channel attribution is invaluable. It helps businesses understand the journey their customers take before making a purchase.
The information from analytics tools isn’t just about numbers. Qualitative insights, such as user feedback or comments, can help in enhancing brand awareness. A vital aspect of analytics is its actionable nature. After analysing, businesses can optimise their strategies. If your sales team notices low ROI on a particular channel but high engagement on another, resources can be reallocated.
Finally, while setting up KPIs or using tools like Google Analytics might seem daunting, the value they bring in providing predictive insights and aligning businesses with their business objectives cannot be understated. By making decisions based on solid, data-driven insights, your company can navigate the business landscape more confidently, continuously refining and evolving your strategies.
Let's talk
How do I get KPI reporting & Google Analytics from QBD?
KPI reporting & Google Analytics comes as standard as part of the strategic marketing support you will receive.
Whenever we undertake any digital marketing activity on behalf of a customer, we are completely transparent and up-front about everything we do for them. This provides peace of mind that we are using their budget in the most effective ways.
So, if you’re looking to make your website more visible in search and get your brand in front of a highly targeted audience, we can help.
We’ll take the time to understand your business and objectives before delivering an ongoing solution that meets your needs, with monthly reporting so you can understand exactly what we’re doing and why, and the results we’re achieving for you.
We can also provide you with consultancy and support to optimise your broader sales activities and continue to deliver results to maximise the return on your investment in our services.
It all starts with a conversation. To find out how we can help you get more from your marketing, get in touch today.
I needed a website to showcase my business but couldn’t afford a big price tag. QBD delivered exactly what I wanted. They offered me lots of advice on design and what would work best for my business. I received training to allow me to take over my website and enter all the content and they were on the end of the phone if I got stuck. I would not hesitate to recommend their services.