SEO
Strategic Marketing Planning & Implementation
A solid marketing strategy ensures all your activities are considered and scheduled in advance to help you reach and attract more of your ideal customers and achieve your growth objectives.
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What is strategic marketing planning & implementation?
When it comes to achieving your business goals, it’s crucial to consider how your marketing activities fit together and support your strategic objectives.
A strategic marketing plan from QBD will ensure all the marketing activities required to achieve your goals convey a consistent message, take place over a set timeline, complement each other, and align with your brand.
Having a strategic plan ensures all stages of the process are thought through and in place to maximise its chances of success.
At-a-glance
Strategic marketing planning & implementation key features
Strategic alignment
If your business has changed course, or you have adjusted your ambitions or objectives, we’ll deliver a marketing strategy to help you reach your new destination.
A holistic view
We’ll develop and deliver a strategic marketing plan which considers your business as a whole, with everything we do geared toward helping you achieve your goals.
Stay one step ahead
With so many digital tactics to implement, it’s difficult to know what to prioritise. We’ll help you understand which activities will support your strategic goals.
Cross-channel activities
Our strategic plans combine consistent multi-channel activities based on clear marketing and business goals, delivered by our in-house team of creative and digital experts.
Monthly reviews
Monthly marketing strategy reviews will look at how your activities are going and tailor your services to keep your plan on target to reach your objectives within the timescale set.
Complete transparency
You’ll receive a documented strategic marketing plan with a timeline of actions, so you can understand what we’re doing and where your resource is being focused.
Joined-up thinking
Align your marketing
For your marketing to be successful you need to understand your customers, what jobs they need doing, what problems they face and how you can help.
Then, it’s communicating your message clearly and consistently across all your marketing channels to demonstrate the value you deliver and the solutions you have to their problems to help them get the job done. To communicate in the best way, you need a well-thought-out and implemented strategic marketing plan.
Our expert team of marketing specialists and growth consultants can help you take a strategic view of your business before developing and delivering the marketing activities you need to engage and inspire your customers.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
A tailored approach
Why do I need strategic marketing planning & implementation?
There are many reasons for strategic planning and implementation.
Your products, services or value proposition may have changed, and your marketing hasn’t caught up yet. Your competitors may be stealing a march on your business. Your existing marketing strategy has run out of steam, and you need a new approach.
Or, you don’t have the time or resources to do it yourself.
Whatever your reason, QBD can help. We’ll produce a strategic plan to help you reach more, attract more and achieve more with your marketing, but also manage the process and its implementation to ensure it gets amazing results.
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Stay ahead of the competition
Having a clear and focused strategy is paramount, especially when it comes to marketing. Strategic marketing planning & implementation is crucial for businesses, from start-ups to established enterprises, to ensure they remain ahead of competitors and resonate with their target audience. For any start-up or small business owner, the first step in strategic marketing planning begins with understanding the company’s vision statement. This statement encapsulates what the company aspires to accomplish. It’s a high-level representation of where the company sees itself in the future, guiding all subsequent planning.
The planning phase requires businesses to conduct a thorough competitive analysis to understand their strengths and weaknesses relative to competitors. By determining what can differentiate your business in the marketplace, your company can carve a niche or unique positioning. Once the competitive landscape is clear, the next step is setting goals and objectives. These should be achievable and measurable, ensuring that your company has clear success factors. Whether it’s increasing sales, market growth or acquiring new customers, these objectives should align with broader financial objectives.
A pivotal part of the planning process is understanding your target market. Segmentation helps in categorising potential customers based on various factors like demographic. Once businesses know who their target audience is, they can prioritize their marketing tactics to resonate most effectively. With the objectives in place, businesses then outline their strategies. This includes everything from the promotional tactics they’ll employ, their pricing strategy, to the messaging they’ll adopt. For B2B businesses, strategies like inbound marketing might prove invaluable to generate leads.
Branding plays a crucial role in this phase. By creating a strong brand, businesses can motivate potential customers to engage, trust and purchase. The brand becomes a tangible representation of the company’s propositions and values. After planning, comes implementation. It’s essential that all planned marketing activities are actionable. They need to be backed by well-allocated budgets and should be designed to drive business growth. Whether it’s a promotional campaign aiming to generate leads or an effective marketing approach to boost ROI, each activity should contribute towards the broader goals.
Forecasting allows businesses to anticipate market trends and pivot their strategies accordingly. Combined with periodic reviews of the marketing objectives, it ensures that businesses remain on track. Strategic marketing planning & implementation is a dynamic roadmap your business. It ensures yiy remain aligned with your vision, leverages your strengths, addresses your weaknesses and propels you towards measurable success. It’s a continuous journey that adapts, evolves and drives your business forward in your quest for growth.
A strategic view
Understanding your business
We’ll work with you to understand your customers, objectives, and ambitions before developing and implementing a strategic marketing plan that delivers results. We combine creative flair with strategic insight and understanding to build strategic marketing plans which help businesses stay connected to their ideal customers.
We can also provide ongoing growth consultancy and support to help you keep pushing your business forward and ensure our brand, digital and marketing solutions are working as hard for you as they possibly can to maximise the return on your investment.
Let's talk
Achieve more from your marketing
Whether you’re looking to give your marketing a complete overhaul or just refresh what you’ve got to ensure it remains compelling, consistent and relevant to your customers, we can help.
The key to ensuring your marketing continues to convey your messages in the right way and resonate with your customers is to put yourself in their shoes and look at your business through their eyes.
What do they see when they look at you? What are their problems, and how do you solve them? What value does your business add?
We can help you understand your audiences and deliver strategic marketing activities that help you reach more, attract more and achieve more.
It all starts with a conversation. To find out how we can help, get in touch today.
I needed a website to showcase my business but couldn’t afford a big price tag. QBD delivered exactly what I wanted. They offered me lots of advice on design and what would work best for my business. I received training to allow me to take over my website and enter all the content and they were on the end of the phone if I got stuck. I would not hesitate to recommend their services.