Lead Generation
Campaign Marketing
Get your content and messaging seen by the right people on the right channels with campaign marketing that helps you reach more, attract more and achieve more.
Achieve more
What is campaign marketing?
From one-off product or service launches to ongoing sales, awareness-raising or lead generation activities, campaign marketing is all about joining up your marketing to deliver results.
Successful marketing campaigns are built around your clients’ needs. We analyse what your customers are looking for and where, so we can help you deliver the right messages to them at the right times.
Whatever your objectives, we mix creativity, strategy, and technical expertise with an understanding of your business to develop and deliver marketing campaigns that support your goals.
At-a-glance
Campaign marketing key features
Idea generation
Our team comprises design creatives, content specialists and digital marketing experts who will work closely with you to develop ideas that suit your goals and reflect your brand.
Strategic thinking
While creativity is vital, all our campaign marketing is supported by a strategic approach to ensure your message is consistent and your activities complement one another.
An end-to-end solution
We’ll take care of the whole process from design and planning to implementing whatever services are involved, from social media or Google Ads to new landing pages with SEO.
Audience insight
We’ll work with you to understand your business and your ideal customers before developing memorable marketing campaigns that engage and inspire.
Joined-up approach
We put a clear strategy behind every campaign and create a timeline of activity. We’ll also suggest offline marketing you can do yourselves to enhance the campaign’s effectiveness.
Campaign reporting
All our marketing campaigns are measured against agreed KPIs so we can monitor success, enhance and improve, and deliver complete transparency about your return on investment.
Joined-up campaigns
Connect your marketing
Great marketing doesn’t happen in isolation. It needs to connect every part of your business to have a meaningful impact.
By utilising the expertise of our in-house team across the entire marketing mix, we can tailor the activities you need to support your campaign objectives, backed by the strategy required to maximise its success.
We’ll connect your message consistently across multiple channels, from organic social media, email marketing, and paid advertising to digital content and SEO.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
A tailored approach
Why do I need campaign marketing?
There are many reasons why you need campaign marketing.
You may need to promote a product or service launch.
You may want to generate more sales leads during a specific timeframe or draw attention to a new activity or initiative.
You may just want to sell more products with a special promotion, such as Black Friday or an end-of-season sale.
Whatever your reason, a strategic marketing campaign from QBD can help you achieve your objectives.
Compelling call-to-actions
Marketing efforts are not one-size-fits-all
In the modern digital landscape, campaign marketing plays an instrumental role in advancing businesses. If you’re looking to harness the power of the digital realm, you need a comprehensive understanding of this form of marketing. First and foremost, campaign marketing allows your business to reach your target audience more effectively. Through platforms like Google Ads (AdWords) and other digital advertising mediums, you can put your products or services right in front of those who are likely to be most interested. This is particularly beneficial for your brand as it amplifies brand-awareness amongst potential consumers.
But it’s not just about putting ads up and hoping for clicks. Content-creation, especially strategies like blogging and content-marketing, is crucial. They not only enhance your online presence but also position you as an authority in your niche. This becomes even more essential in B2B interactions where trust and authority are paramount. By leveraging various marketing techniques, such as inbound and outbound methods, you can tailor your approach based on your specific target audiences. While inbound strategies like blogging and content creation aim to pull potential customers in, outbound methods, like email promotions, actively reach out.
You mustn’t underestimate the power of CRM (Customer Relationship Management). By understanding and nurturing your existing customers, you can foster loyalty and encourage repeat business. This becomes even more effective when coupled with retargeting campaigns, reminding those who’ve interacted with your brand to come back.
Marketing efforts are not one-size-fits-all. Employing a multi-channel approach ensures you connect with diverse segments of your target market. Whether it’s through social media promotions, PPC campaigns, or email newsletters to your subscribers, your business can benefit from an integrated approach. However, it’s not just about spending; it’s about spending wisely. Allocating a marketing budget effectively ensures you’re getting the most bang for your buck. Metrics such as ROI (Return on Investment) become crucial here, providing a measurable insight into the efficacy of your marketing activities.
Branding is the backbone of all these strategies. Build your brand’s voice and positioning so that when potential consumers or businesses encounter your marketing activities, they immediately associate it with the values and promises you offer. But what’s a campaign without a compelling call-to-action (CTA)? Directing your potential customers with a clear and enticing CTA can significantly improve your converting rates, driving up conversions and, ultimately, sales.
So, if you’re looking to boost your brand, amplify your reach, and achieve your business goals, embracing campaign marketing’s full breadth is essential. By intertwining various tactics and ensuring a cohesive and integrated approach, you can significantly improve your business’s growth trajectory.
A strategic approach
Bring your campaigns to life
We’ll work with you to understand your customers, objectives, and ambitions before developing and implementing strategic marketing campaigns that deliver results.
We combine creative flair with strategic insight and understanding to create campaigns that keep businesses connected with their ideal customers.
We can also provide ongoing growth consultancy and support to help you keep pushing your business forward and ensure our strategic marketing solutions are working as hard for you as they possibly can to maximise the return on your investment.
Let's talk
Achieve more from your marketing
Whether you are looking for a one-off campaign for a new product or service launch or ongoing activities to increase leads and sales, we can help.
The key to enhancing the success of your marketing campaigns is to put yourself in your customers’ shoes and look at your business through their eyes.
What do they see when they look at you? What are their problems, and how do you solve them? What value does your business add?
We can help you understand your audiences and deliver strategic marketing campaigns that help you reach more, attract more and achieve more.
It all starts with a conversation. To find out how we can help, get in touch today.
QBD lived up to every expectation and beyond. I was particularly impressed with the SEO element and how importantly that could drive my marketing in a way I couldn’t have imagined. To move from page 5 of Google to page one within 24 hours was impressive. I like simplicity and uncomplicated and that’s exactly what I was provided with.