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Where. Where. What. Review
Gain fresh insight into your brand and marketing activities to see where your business is at, where you want to be and what you need to do to get there.
Achieve more
What is a Where. Where. What. Review?
When it comes to marketing, your business needs to understand what’s working and what isn’t to set you on the right path to success. For your business to grow to the next level, your online presence needs to be strong, with clear and consistent branding and messaging which reflects your brand and offering.
A Where. Where. What. Review (W3R) can help you achieve this.
Our expert team, led by our Head of Strategy Marketing, Kerry, will take the time to understand your objectives, review your current marketing and online presence, and then provide advice and suggestions on how it can be improved, so it supports your business plan.
At-a-glance
W3R key features
Assess where you’re at
Gaining an accurate picture of your online presence and how your marketing is currently performing is a crucial first step. We’ll conduct an in-depth diagnostic of your business, market and customers.
Boost your social reach
A W3R will explore how your social media is performing, so you can learn how to use it more effectively to reach and engage more of your customers and achieve better results.
Make better decisions
A W3R provides a great starting point for discussions and decision-making. It will help you identify the quick wins and the longer-term strategic priorities.
Enhance your website
Better understand your website and user experience, so you can streamline the customer journey and improve your search engine rankings, keyword performance and domain authority.
Refine your messaging
We’ll take a closer look at your brand message, tone of voice and personality to ensure they reflect your business in the right way and resonate with your target audiences.
Skills and expertise
Our entire in-house team will get involved in the W3R process to ensure every base is covered and you get the best advice, guidance and recommendations across all marketing disciplines.
Insight & understanding
Strategic thinking to enhance your digital marketing
W3R is all about giving you a deeper understanding of your entire business, from your sales and marketing processes to your brand, content and messaging.
It considers how each element, from your written communications to your visual identity, works together to ensure everything you do is aligned and conveys the right message to the right people.
With this insight, we can create a compelling strategic approach to consistently connect your marketing activities with your target audience across multiple disciplines and touchpoints.
Supporting your growth
Take your business growth to the next level
Growing a business requires regular, continuous, focused marketing to achieve the results you’re looking for. All those quick wins soon add up to long-term, sustainable success. That’s what G-Series is for.
From starting out to levelling up or supercharging your online growth, our G-Series packages combine ongoing marketing support with growth consultancy to help your business reach more, attract more and achieve more.
Whatever your budget, we’ve got a G-Series plan for you.
Align your marketing
Why you need a W3R
There are many reasons why you need a Where. Where. What. Review.
It will give you a better understanding of your current online presence and marketing activities and establish if they’re relevant to your growth aspirations.
It will help you better align your marketing with your business plan to ensure it works hard enough for your business and supports your objectives.
Our in-house team of marketing professionals includes specialists in web design, SEO, social media, strategic marketing, lead generation, creative design and content, and business development. We’ll collaborate and draw on all their strengths and expertise to give you expert advice on building a strong digital presence across multiple channels and the marketing methods you need to execute your business strategy successfully.
After the review, you’ll receive an extensive report detailing where your business is currently, where you want to be, the improvements required to achieve your goals, and what your business needs to do to support them.
Effective and efficient
Making the outcomes measurable
In an ultra-competitive business environment, ensuring that your marketing approach is both effective and efficient is paramount. This is where the importance of a 3WR strategic marketing review steps in. At its core, a strategic marketing review is about analysing your current marketing efforts and identifying areas of improvement. It acts as a roadmap, guiding businesses in crafting an effective marketing approach tailored to their specific niche.
One primary facet of this review is a marketing audit. This comprehensive review delves deep into your marketing process, highlighting both strengths and weaknesses. It examines the various types of marketing you’ve employed, from inbound methods to traditional advertising, and evaluates their effectiveness. A key aspect to explore is your brand strategy. Does it clearly differentiate your business from competitors? Achieving a competitive advantage in today’s saturated market can be a game-changer. Furthermore, understanding the target markets you’re aiming to engage with can enhance your outreach exponentially.
The W3R review isn’t just about qualitative assessments. It delves deep into the numbers, making the outcomes measurable. Metrics such as conversion rate, ROI (Return on Investment), and other specific metric evaluations help businesses gauge the tangible impacts of their marketing efforts. For instance, if you’re a B2B firm, understanding the specificities of B2B marketing and its metrics can be invaluable.
Crucial to this review is also understanding the various marketing channels you’re employing. Are they aligned with your business goals? For example, if your primary goal is to enhance your customer relationship, then strategies like CRM and tailored content strategy might prove fruitful. Conversely, if brand awareness is the objective, then inbound methods and specific outreach tactics may be more apt. Speaking of tactics, the review should provide actionable steps businesses can undertake to refine their marketing strategy. Whether it’s a shift in the content approach, modifying inbound methods, or redefining the brand’s voice, these actionable insights can drastically improve the brand’s market presence.
In conclusion, a W3R strategic marketing review is not a mere evaluation; it’s an essential compass for businesses, guiding them towards more strategic, measurable, and ultimately successful marketing endeavours. It provides clarity, refines approaches, and ensures that every marketing pound spent is an investment in the company’s future growth.
Understanding your business
Who's it for?
If you’re looking to grow but need help aligning your marketing with your business plan, W3R is for you. Likewise, if you’ve gone through rapid growth but your online presence, brand identity or messaging haven’t evolved with your business, give us a call.
And if you’re a business with an established sales revenue or annual turnover but aren’t proactive with your marketing or have no experience in the digital marketplace, we can help.
We can also provide ongoing growth consultancy and support to help you keep pushing your business forward, ensure our strategic marketing solutions work as hard for you as possible and maximise the return on your investment.
Let's talk
A strategic approach
Successful marketing activity needs to resonate with your customers.
Does your business solve their problems? Is the messaging clear to them?
We can help you look at your business through their eyes.
Whether you’re looking to achieve specific sales targets or simply want to increase your brand awareness or website traffic, a Where. Where. What. Review can help.
QBD has excelled in delivering innovative digital, web and creative marketing services for more than 20 years. We hire the best talent, who are all experts in their chosen fields, to ensure the work we produce is amazing.
We blend creative thinking with technical expertise and a strategic approach to drive results for our clients.
With QBD as your growth partner, you can be sure your marketing is the best it can be.
Let us take an objective and non-biased look at your business to see things from your customers’ point of view. To find out how we can help, get in touch today.
I was really pleased with the way QBD understood my business and objectives, and the solution they delivered. We operate in a highly congested marketplace with numerous and much-bigger competitors. Being able to showcase the specialist knowledge, experience and expertise we have within the business and highlighting the personal approach we take with every client to differentiate us from the larger, faceless corporates, is vital.