Refrigeration Websites
Your digital showroom.
Get a website that speaks your customers’ language and delivers the leads you need.
Keep your cool online
Your refrigeration business deserves more than a generic website.
You need a digital presence that works as hard as you do, converting technical specifications into sales while you’re out on installations.
With over 10 years’ experience in the refrigeration industry, we build websites designed to drive the sales you need to grow your business.
At-a-glance
Refrigeration website key features
Seamless integration
Direct API connection to TEFCOLD UK’s extensive catalogue. Your products and prices update automatically.
Industry-specific SEO
We know what refrigeration buyers search for and how they search, to help you rank for local and product-specific searches.
Technical specifications
Help your customers find exactly what they need, with clear information about temperature ranges, dimensions and capacities.
Streamlined operations
Reduce manual admin with automated quotes and service bookings. Spend less time doing paperwork and more time out selling.
Better customer support
Free up your team’s time with self-service options. Let your customers find answers, download manuals and check specifications instantly.
Professional credibility
Show your customers you’re a serious player, not a back-street operation. Build trust before they even pick up the phone.
Make an impact
About our refrigeration websites
You know the frustration. You’ve got decades of experience and technical knowledge that run circles around the big box refrigeration retailers.
But online? Your customers are finding everyone except you.
They’re buying direct from online-only retailers who ship boxes but can’t provide the technical knowledge and back-up you can, or from general catering equipment suppliers who know a little bit about refrigeration but couldn’t tell the difference between R290 and R134a refrigerants.
Your business is different. You live and breathe refrigeration. The way you manage thousands of SKUs with different specifications, temperature ranges, dimensions and energy ratings can be the difference between a happy customer and an expensive mistake. Many website developers can’t handle that level of complexity. But that’s what makes QBD different. We’ve been immersed in refrigeration since 2014.
We know that selling a blast chiller to a busy restaurant isn’t like selling a laptop to an office. It’s about trust, expertise and being there when it matters. We build websites that position you as the local refrigeration expert your customers need.
Our process
From product catalogue to profit
Getting a new refrigeration website from QBD isn’t complicated. We’ve refined our process over dozens of projects, but we never lose sight of what makes your business unique. Here’s what will happen when you choose a refrigeration website from QBD:
One.
Discovery
Two.
Design
Three.
Development
Four.
Launch
Five.
Technical support
Six.
Ongoing support
Proven industry experience
Why refrigeration businesses choose QBD
We’ve been TEFCOLD UK’s digital partner since 2014, back when it was still Interlevin. We’ve lived through the evolution of online refrigeration sales, helping its dealers capture over 10% of their revenue through their websites, sales that might have gone to competitors or direct manufacturers.
We understand your customers. The café owner who needs a small display chiller. The retail chain comparing energy ratings across fifty units. The local bar owner who just needs something reliable. Each needs different information, presented in a way that’s relevant to their business.
Our technical team doesn’t just know websites. They know refrigeration. We’ve integrated complex product feeds and understand how to handle everything from glasswashers to walk-in coldrooms. When TEFCOLD updates its API or changes its data structure, we’re on it before you even notice.
But it’s not just about getting products online. We’ve also spent years perfecting refrigeration SEO, understanding how buyers search and what content ranks. Your website should capture equipment sales, service contracts, maintenance agreements and all the other things that make your business special. We’ll make sure it does exactly that.
FAQs
Some frequently asked questions
Got a question about our refrigeration websites? Check out our FAQs for more information.
If you can’t find what you’re looking for, please get in touch. We’d love to hear from you and are always happy to help.
Yes. We provide full training and support to enable you to update your website yourself.
Alternatively, we also offer ongoing support and service packages if you’d prefer us to handle the updates for you.
Yes. We offer a full suite of digital marketing services, including SEO, PPC, lead generation, social media, email marketing and creative content. These services can help your business improve its online visibility, attract more traffic to your website and increase sales.
Yes, we design websites with search engine optimisation (SEO) in mind, using the latest best practices to help your website rank higher in search results and AI overviews. We also provide ongoing SEO services to ensure your website performs well in search.
Yes, we can help you transfer content from your existing website to your new one. We have experience working with various content management systems and can ensure a smooth transition. Alternatively, our creative content team has vast experience in writing digital content for the refrigeration sector and can help you create all the content you need to build your new website on strong SEO foundations.
Yes, and we recommend you do both. Your website can process direct sales, generate quotes for larger installations, book routine maintenance and handle emergency callout requests. We can create different forms for different needs, all feeding into your existing business processes. Service contracts often deliver better margins than equipment sales, so we make sure your website captures all these opportunities.
We’ve developed a robust API integration specifically for refrigeration product data, which means your website will always display the latest information about products, temperature ranges, dimensions, capacities, power requirements, energy efficiency and price. We structure all the data to make it easy for your customers to search, filter and understand. If products come with additional documentation like energy labels, CAD drawings or spec sheets, we can incorporate those, too.
Every refrigeration sale is different. A small undercounter fridge might be collection only, while a walk-in coldroom needs complete installation. We can build intelligent systems that calculate delivery based on postcode, product type and access requirements. For complex installations, the system can capture site details and generate preliminary quotes while flagging them for your team to review.
Yes. Your website needs to speak to the independent café owner spending £1,200 on a single unit and a supermarket spending £200,000 on a full fit-out. We create user journeys for each customer type, with relevant content, payment options and calls to action. Whether you need trade accounts with special pricing, instant checkout for retail customers or a formal quoting process for corporate buyers, we’ll ensure everyone gets what they need.
Launch day isn’t goodbye. We provide full technical support, keeping your website running smoothly and securely. When TEFCOLD changes its data feed or adds new products, we handle the updates. Plus, our ongoing SEO and content services will keep your website visible and competitive, all delivered by a dedicated team that understands your business and your industry.
Work with us
Let's talk
You’ve got the expertise, the relationships, and the reputation. You just need the digital presence to match. With QBD, you’ll partner with a team that’s been immersed in the refrigeration industry since 2014.
It means you don’t just get a website. You get a decade of refrigeration expertise built into every page. We speak your language, from multidecks to F-Gas regulations. We understand that selling refrigeration is about trust, expertise and being there when a freezer breaks down on the busiest night of the year. And we’ll create a website that works as hard as you do, capturing leads while you’re out fixing compressors or installing coldrooms.
Book a free, no obligation consultation today to learn how we can build your digital advantage.
We’ve worked with QBD for a long time and have always been impressed by their understanding of our business and objectives, but also in their consultative approach to finding solutions to the challenges we face.
We operate in an extremely competitive marketplace. To maintain our position as market leader, it is crucial that the technology we invest in futureproofs the business, keeps us ahead of the curve and helps us run more efficiently