Off-page SEO (Search Engine Optimisation) is an important part of any SEO strategy. It is the process of optimising your website for search engines by building links from other websites and increasing your website’s visibility. Off-page SEO can help you rank higher in search engine results pages (SERPs) and drive more organic traffic to your website.
From guest blogging to external linking, off-page SEO includes a variety of tactics that can help you increase your website rank. Content marketing also plays a key role in off-page SEO, as it helps create quality content that can be shared with potential customers. With the right off-page SEO strategy, you can increase the chances of people finding and engaging with your website.
Why is off-page SEO important?
Off-page SEO is essential for any website to rank higher in SERPs, and with Google’s recent algorithm updates, it’s only going to become more important for your brand’s online presence.
Now more than ever, consumers are valuing the trustworthiness, reliability and expertise from brands before they make a purchase. Consumers are far more likely to believe in your brand, if the praise and good news comes from external sources. So, through guest blogs, influencer marketing, backlinks and PR you can promote your business, away from your website and still reap all the benefits.
Ways to help off-page SEO
Backlinking
Backlinks are links from other websites that point back to your website, and can help improve your website’s ranking in search engine results pages. In other words, backlinks are like a vote of confidence for your website. The more quality backlinks you have pointing to your website, the higher it will rank.
Guest blogging
Guest posting or blogging is a great way to increase your website’s visibility, build relationships, and establish yourself as an expert in your field. It involves writing content for another website or blog with the aim of getting backlinks that will help improve your SEO rankings. This is also an opportunity to reach a new audience by providing valuable content that resonates with their readers.
Social signals
Social signals refer to the interactions that occur on social media platforms. These signals, for example, likes, shares, and comments, all contribute to how your brand is perceived by search engines and therefore can affect a website’s SEO rankings. Social signals can also be used to increase website traffic, drive more engagement with your content, and help with the overall visibility of your brand across social media.
PR
Public Relations or ‘PR’ as it is commonly known is great for off-page SEO because it helps to boost your website’s visibility, create stronger brand awareness, and drive more traffic to your website. With PR, you can create content that is relevant to the topic at hand and then share it across suited publications and platforms to get your content in front of the right audiences. This not only aids in generating positive press coverage about your brand, it also helps build relationships with relevant journalists, publications and media outlets in your industry.
What is Domain Authority and how is it useful for backlinks?
Domain Authority (DA) is a score out of 100 for your website. It’s an important factor in SEO and can be a game-changer when it comes to off-page SEO. Your DA helps to determine how well your website will rank in search engine results pages (SERPs), and the higher it is, the more likely it is that your website will appear on the first page of SERPs.
Domain authority also plays a role when it comes to backlinks. Having a high domain authority means that other websites are more likely to link to yours, which can help boost your rankings and visibility in SERPs. Similarly, if you have a lower DA and secure a backlink on a website with a higher DA than your own, this will in turn boost your own score too.
How QBD can help your business attract more leads
Getting a strong SEO strategy in place, without the right tools and knowledge, is a difficult task. With so much scope for off-page SEO activity, it’s something best left to the experts.
Our in-house team of SEO, digital marketing and content specialists can quickly identify any problems holding your website’s performance back and adversely affecting its search position.
We can audit your website and identify where your off-page SEO is letting your business down. We can also keep a close eye on what the competition is up to, so you can benchmark your results against similar organisations in your industry.
We can build your website’s authority to make it stand out from the crowd, get found for the right keywords and climb the search rankings.
To find out more about how we can help improve your website’s off-page SEO, get in touch today.