We’ve all heard of the five Ws – Who, What, When, Where and Why. In fact, it’s something most of us are taught by the age of six or seven. When starting a business, it’s those five Ws that help us identify branding, tone of voice, our target audience and what we want to sell.
But why stop there?
Every business needs continual reviews of their products and marketing to ensure they stay on track with their goals, and are utilising the best possible tools to achieve the best possible results.
QBD have taken this notion one step further and created the Where. Where. What. Review (W3R) to provide businesses with access to a review that analyses its whole digital presence and provides that all important advice on what they need to do to succeed in the online world.
What is a Where. Where. What. Review?
When it comes to your digital marketing, you need to know what’s currently working, and what isn’t before you decide how to move forward.
For any business to grow in the digital world, it’s crucial that you have a strong online presence with clear and consistent branding and messaging that reflects your business and what you’re offering. A W3R will identify any inconsistencies across a businesses digital footprint and suggest improvements that can be made to build that strong presence.
The meaning of ‘Where. Where. What.’
Based on key discussions between the QBD team and the client, we’ll gain understanding of what the business wants to achieve and in what time frame. All of this information is then used as a foundation for the W3R.
The W3R is made up of three key Ws:
Where
To properly evaluate how a business can digitally move forward, we first must identify the starting point. Where does the business currently sit? How are they being viewed online? What digital marketing activity are they doing and how successful is that right now? Once the current position of the business has been established, we can move forward to our second ‘Where’.
Where
The second ‘Where’ in the W3R focusses on your business goals and how you can leverage your digital activity to support them. Through competitor research and comparison and using our own expert knowledge, we help identify where your business needs to be to achieve the results you want.
What
You can plan and set goals to your heart’s content, but without knowing exactly what it is you’re going to do to achieve these goals, you’ll find your business at a standstill. With input from all the QBD team, we provide suggestions and advice on the marketing tools and methods you can use to catapult your marketing to the next level to strengthen your online presence and help achieve those business goals.
Why your business needs a W3R
A Where. Where. What. Review gives you a better understanding of where your business is currently at, identifies where you want it to be, and what you need to do to get there.
This comprehensive report provides direction for your ongoing digital marketing activity and how to utilise it to support your business plan. You’ll know exactly where your business is in terms of website function (including user experience, relevance, site health and SEO status), social media presence, the use of branding and messaging and overall online visibility.
By choosing a W3R from QBD you will receive advice and recommendations from a team of creative, technical and digital experts who are all specialists in their chosen fields. We will collectively provide insight on what will work to help achieve your goals and grow your business.
So, if you want to get all the information, insight, and tools to know exactly where your business is currently, and how to further improve your marketing and achieve success, from a team of marketing specialists with years of experience, get in touch today.