In a crowded digital landscape, with an endless parade of ads and content fighting for attention, making your business stand out isn’t easy.
But here’s the good news: the secret to cutting through the noise and staying top-of-mind lies in one unbeatable combo: written content and video.
Think of them as the dynamic duo of modern marketing.
On their own, they’re powerful. Together, they’re unstoppable.
And if you’re not using both, you’re missing out on some serious growth opportunities.
The power of written content
First, let’s talk about the cornerstone of your online presence: written content.
While videos are taking the world by storm, written content isn’t going anywhere. In fact, it remains a critical piece of the puzzle.
Here’s why:
Boost your SEO
Written content like blogs, landing pages and product descriptions help your website rank higher on search engines, such as Google.
The right keywords, sprinkled into high-quality content, signal to search engines you’re the authority in your industry.
If you want your website to be found by the right people, writing strategic, value-packed digital content is non-negotiable.
Build trust with in-depth information
When potential customers land on your website, they’re looking for answers.
Whether it’s a detailed blog post, an FAQ page, or an informative guide, written content allows you to showcase your expertise and solve problems.
This builds trust. And trust is what turns casual browsers into loyal customers.
It's evergreen and always available
A well-written blog or article keeps working for you long after it’s published.
A timeless piece of content can generate traffic, leads and engagement for years. It’s like planting seeds that continue to grow with time.
Why video is a game-changer for your business
While written content lays the groundwork, video is the one currently dominating the digital world.
People watch over 1 billion hours of YouTube every day, while platforms like Instagram, TikTok and LinkedIn are prioritising video like never before.
So, why is video so powerful?
Video grabs attention
In a world where people scroll endlessly, video has the power to stop them in their tracks. Within seconds, a video can tell a story, evoke emotion, or explain a concept in a way written content simply can’t.
Video helps you connect with your audience instantly, whether you’re demonstrating a product, explaining your services, or sharing customer testimonials.
Builds authenticity and trust
People buy from people they trust. And what better way to build trust than by putting a face and voice to your brand?
Video lets you speak directly to your audience, humanising your business and making it more relatable. This connection isn’t just nice to have – it’s essential for standing out in a crowded market.
Supercharges engagement
Videos are shared 1200% more than text and images combined. Think about that. A single video can reach audiences far beyond what written content can achieve on its own.
Why businesses need both written and video content
Now we’ve seen how powerful each type of content is, let’s talk about why the real magic happens when you combine them.
Written and video content work together to dominate SEO
Want to rank on page one of Google? Here’s the formula: create high-quality written content, then support it with videos.
For example:
- Post a blog, optimised for keywords, then create an accompanying video to share on social media and your website, to draw people in.
- Add captions, transcripts and descriptions to your videos to make them more searchable.
This combo ensures your content gets maximum visibility, engaging both human visitors and search engine bots.
Cater to all audiences
Not everyone consumes content the same way. Some people love watching videos. Others prefer to read. By offering both, you’re catering to a wider audience, keeping everyone happy and engaged.
Amplify your message across platforms
Written content and video give you more ways to promote your brand. A blog post can be repurposed into a video. A video can be turned into social media captions, email campaigns and long-form articles.
This combined approach saves time and ensures your message reaches people wherever they are, whether it’s on Google, YouTube, Instagram or their inbox.
The benefits of choosing QBD
Save time
Creating high-quality written and video content takes time, effort, and expertise. With QBD, you can focus on what you do best – running your business – while we handle the heavy lifting. From scripting to editing to publishing, our team takes care of it all, ensuring your content is polished, professional, and delivered on time.
Boost visibility
Our proven, results-driven strategies combine the power of SEO-optimised written content and engaging video blogs. With years of experience in crafting marketing campaigns that work, we know how to get your business noticed. Our techniques are designed to not only increase your online visibility but also position your brand as a trusted authority in your industry.
Stand out from the crowd
In a crowded digital landscape, standing out is non-negotiable. QBD brings a professional, creative touch to every piece of content we produce. With a proven track record of delivering results for businesses across various industries, we know how to capture attention and inspire action. Our team’s creativity ensures your content isn’t just good – it’s memorable and impactful.
When you choose QBD, you’re partnering with a team of experienced professionals. Our years of expertise in content creation and digital marketing mean we understand what works and what doesn’t. We’ve successfully helped countless businesses grow their audience, improve engagement, and drive conversions – and we’re ready to do the same for you.
About the authors
Molly Sneath
Molly is our PPC & Digital Marketing Specialist.
As well as managing QBD’s marketing activities, she supports multiple clients and projects with her skills in SEO, social media management and Pay-per-click, specifically Google Ads. She also has strong copywriting skills and writes blogs for clients who have a monthly subscription with us.
Jon Smart
Jon is our Head of Creative Content. He works with a range of QBD clients, producing engaging, SEO-friendly website and digital content to help them reach a wider audience. He does this by gaining a deep understanding of who our clients are, what they do, who their customers are and what makes them special, then helps them to tell their brand story in a way that connects with their target audiences.